J.C. Penney wants to change the way you shop
My grandma is going to be so disappointed.
In a presentation to investors this week, J.C. Penney announced they’d be doing away with the sales, coupons, and deep discounts my grandmother so proudly details after her latest shopping trip to the stalwart department store.
Starting February 1st, the store’s merchandise will be permanently marked down by at least 40% to a new “everyday low price.” There will still be sales – but they’ll only be held twice a month, and only on select items. (MORE)
JC Penney has spent the better part of 2 years (publicly at least) trying to change their image. As much as I respect the attempt, sometimes you just have to accept what you are. Honestly, I think this new move isn’t going to have the desired effect of moving them up to the level of a brand like Bloomingdales. If anything, it’s going to make them more like Wal Mart with some better clothing brands, higher prices on a smaller selection of electronics, and no food.
